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Business Continuity Awards 2008

A decade of diligence

It may only be ten years since the projects rewarded in the inaugural Business Continuity Awards got underway, but it already seems like a very long time ago. A decade ago, following the signing of the Good Friday Agreement we felt less threatened by terrorism than for a generation. There were worries about the effect of the dot com boom on the economy, but nothing like the economic concerns with which we are living now. No-one had ever heard of SARS, and hardly anyone spent much time thinking about foot and mouth, cyber crime, or malign accounting practices inside large US corporations. There were plenty of people concerned about the environment, but not many were inside the political or business mainstream; and few people in Carlisle, Hull, or New Orleans were overly concerned about flooding. In the UK, we were waiting to see what impact the Millennium Bug might have, and whether or not the government would try to take Britain into the euro.

The business continuity industry was small, and consisted mainly of small, specialist companies. Most of UK PLC knew nothing about business continuity. Ten years on, of course the impact of some high profile events and pressure from regulators has done much to raise the industry's profile, but its transformation over that period has also been largely due to the hard work and creativity of the organisations and individuals who work within it.

The first crucial step forward came at the turn of the century. "The year 2000 is the father of the industry," says Martin Caddick, head of the business continuity management practice at Marsh. "That's when people started taking it seriously."

Steve Mellish, head of business continuity at Sainsbury's, also cites Y2K as the moment when business continuity started to be about more than the protection of IT systems and physical buildings. "While we did lots of work ensuring systems could deal with the date change, what we did in addition was to identify various scenarios outside our control that could harm the business," he says. These included problems associated with the road infrastructure, and disruption to fuel supplies, and having worked through that process turned out to be extremely useful during the fuel crisis that followed in 2000, and the Foot and Mouth outbreak in 2001.

In other sectors, the need for continuity planning became a compliance issue, as new regulators and regulations appeared in the aftermath of high profile corporate governance scandals.

For a long time the financial sector took the lead in business continuity, and credit for that must be given at least in part to the work of the FSA, launched in 2000. Stuart Dunsmore, head of business continuity management at Commerzbank, highlights the value of the FSA's resilience benchmarking projects. "They identified that banks had put a lot of time and money into disaster recovery, but that they hadn't always joined it all together for a business continuity approach," he says. "I think the last RBP, which finished this year, and is still being analysed, will show that a lot of work has been put into building fully integrated business continuity operations."

The industry also played its part in encouraging greater government engagement with continuity and contingency issues. The Civil Contingencies Act was passed, and the Civil Contingencies Secretariat created as a direct result of the 2000 fuel crisis, Foot and Mouth in 2001, and the major flooding events that took place in the first two years of the century.

The cumulative effects of these changes on the actions of government and of private companies then received new impetus in the aftermath of 9/11, and later of 7/7; from health scares relating to SARS and Avian Flu; and from the 2007 summer floods.

Another important theme of the decade has been the way that business continuity planning has become more concerned with the risks associated with supply chains, and the way that these are exacerbated by globalisation. "The trend towards globalisation makes business continuity more important," says Caddick. "Fraud in the US affects UK businesses. Climate change has more of an immediate impact on British companies now they have outsourced many things to China."

Organisations of all types and sizes have undoubtedly benefitted from the development of BS 25999, and its various forerunners, including PAS 56. "A lot of people criticised PAS 56, but it moved business continuity into being a more achieveable solution for many people," says Andy Mason, (internal) head of business continuity for the UK firm at PwC. "The British standard has taken it to the next level."

Another theme of the last ten years has been the spread of business continuity ideas into the public and voluntary sectors, thanks in part to the efforts of Charity Logistics and of Community Resilience, which absorbed the former organisation in 2006 and now helps small businesses, charities and local authorities improve business continuity planning. "There's a need for business continuity at local government level, and because business continuity has this word 'business' in it, there's been this perception that somehow it doesn't apply to them," explains George Cook, chief executive of Community Resilience, and founder of Charity Logistics. "It's important local government continues to function in an emergency, because people naturally turn to it for help." He points to the problems experienced by some local authorities in the aftermath of the 2007 floods, or of the 2005 Carlisle floods as examples of how vulnerable local structures can be.

Improved technical capabilities have helped all organisations that use business continuity provider services, and have led, in some cases, to a fundamental change in the way some of those services are used. Part of the reason for this is that so many organisations of all kinds are now so dependent on IT. Keith Tilley, executive vice-president, SunGard Availability Services Europe, which won the 10th Anniversary Award at this year's awards in recognition of its contribution to the industry, says customers using SunGard's vaulting information protection service are carrying out 6,000 restores a month, using the service almost like a utility largely because of an increased dependence on IT.

"Ten years ago, if you asked people to name their critical applications email would not have appeared," notes Tilley. "Now it's in the top three at any organisation." Email archiving is also vital for companies seeking to recover documents quickly when requested to do so by auditors or regulators.

More end user organisations also now treat tests and rehearsals of recovery operations with the seriousness they deserve. "Ten years ago, for many organisations, having a plan was good enough," recalls Steven Garrod, director of Garrison Continuity. "Now the appetite for testing and rehearsing is greater than ever." Keith Tilley says he is now regularly approached by customers keen to take part in multi-invocation tests.

Those companies that have taken business continuity seriously have been rewarded for doing so. Sainsbury's Steve Mellish says he can reflect with satisfaction on the work that his company's business continuity management team has done in the last decade. "We've used our business continuity management team about 30 times for different things that we didn't plan for," he says. "When we had the flooding last year we had four stores that were left not connected to power, in among 350,000 households that didn't have water. Our ability to manage those situations shows how things have matured.

"A key part of that is all about embedding it into the culture of the organisation. Some companies are still struggling to get business continuity beyond the IT team. When you demonstrate real benefit: that's the watershed for getting it into the culture."

He is concerned that the number of companies where business continuity issues are given due consideration at board level is still quite low. "I've been reporting directly to a board director since 2000, and that makes such a difference in terms of getting commitment at the top," he says. "Unless it's driven by regulation, it's convincing the board that drives things forward."

Among the other important lessons learned by business continuity providers and their clients in recent years has been the importance of what might be termed the softer issues connected to major business continuity incidents. "Prior to 9/11 the industry was very focused on getting the business up and running, but not considering what impact a major incident would have on the mental stability of their staff, if colleagues were caught up in the incident," says Iain Taylor, European business continuity manager for Capital Group. "That has been a big focus of attention over the last few years."

In future there is also likely to be a drive for more organisations to address other external aspects of continuity planning, including cooperation between businesses and the emergency services following serious incidents. This issue is being addressed by London First, which aims to improve every aspect of business in the city. "It's key that business should have an understanding of the blue light world, and that blue light agencies should have some understanding of what business needs," says Denica Lundberg, project manager at London First. "We'll be pushing for more businesses to be involved in government exercise testing."

Looking further ahead, Marsh's Martin Caddick believes the industry is entering a new phase, with multinational manufacturing and logistics companies beginning to assume the mantle of leadership from the financial sector. "The industry will be led by companies putting parts of their businesses into countries like China and India," he says. "A lot of the disruption risk is now outside your direct control: if you have a manufacturing plant in China it may be a joint operation or owned by a third party. It's now about pushing business continuity much more into the risk management world. Banks have to deal with very complex risk management, but their treatment of risk is usually very fragmented: insurance does a bit, you have a business continuity department, and operational risk, and they'
re all separate. In manufacturing it's all being pushed together."

But above all, what will help the industry flourish will be if its positive benefits are well-understood, says SunGard's Keith Tilley. "People have realised that, whereas they thought that business continuity was a cost, you can now make a return," he says. "It's not just like another form of insurance. Insurance does not get your share price back up, help your customers or protect your staff."

The further this positive message spreads, the better, says Bruce Mann, director of the Civil Contingencies Secretariat. "I would think the most important things to aim for in the next ten years would be first of all for organisations which aren't doing [business continuity ] to do it - there are still some holes," he says. "And the crucial thing is organisations going down their supply chains to make sure they're resilient. That would be two very good outcomes for the next ten years." He would also like to see more of a focus on spreading the message into the SME sector.

Throughout the next decade the Business Continuity Awards will continue to act as a showcase for the achievements of this industry. "The launch of the awards was a turning point for the industry," says Ian Glover, managing director at Siemens Insight Consulting. "I think they have had a major impact. If you look at the numbers of people that attend now, when you think that it has only been ten years, I think that's a big achievement." He believes the awards have encouraged healthy competition between business continuity providers, and promoted professionalisation. PwC's Andy Mason also sees the gradual changing composition of the awards' audience, with many more women and younger people now attending than was the case ten years ago, as an illustration of the fact that business continuity is now recognised as a distinct business discipline.

"The awards have helped raise the profile of the industry," says Ian Glover. "And people love to go along to meet up with ex-colleagues, and enjoy a good networking opportunity. Long may it continue." There has been a great deal to celebrate during the last ten years, but there will be much more to come in the years ahead.

 


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